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Human Resource and Marketing Management

Vol. 2 No. 1 (2025)

JADBM presents a comprehensive collection of research articles, case studies, and reviews focused on contemporary issues in management and organizational practices. This edition explores a wide range of topics, including strategic management, human resource development, leadership, organizational behavior, innovation, and sustainability in business operations.

Key highlights include:

  1. Strategic Management and Business Growth: Articles addressing innovative approaches to competitive advantage and long-term business planning in dynamic markets.
  2. Leadership and Organizational Change: Insights into effective leadership strategies and frameworks for managing organizational transformation.
  3. Human Resource Management: Studies on employee engagement, talent management, and the impact of workplace culture on productivity.
  4. Sustainability and Corporate Social Responsibility: Research on integrating sustainable practices and CSR into core business strategies.
  5. Technology and Innovation in Management: Articles exploring the role of digital transformation, AI, and emerging technologies in reshaping management practices.

This issue aims to provide valuable insights for academics, practitioners, and policymakers, fostering a deeper understanding of the challenges and opportunities in modern management. With contributions from leading researchers worldwide, the journal continues to serve as a platform for the exchange of knowledge and ideas in the field of management.

Human Resource and Marketing Management

Vol. 1 No. 2 (2024)

The Vol.1 No.2 of the JADBM presents a comprehensive collection of research articles, case studies, and reviews focused on contemporary issues in management and organizational practices. This edition explores a wide range of topics, including strategic management, human resource development, leadership, organizational behavior, innovation, and sustainability in business operations.

Key highlights include:

  1. Strategic Management and Business Growth: Articles addressing innovative approaches to competitive advantage and long-term business planning in dynamic markets.
  2. Leadership and Organizational Change: Insights into effective leadership strategies and frameworks for managing organizational transformation.
  3. Human Resource Management: Studies on employee engagement, talent management, and the impact of workplace culture on productivity.
  4. Sustainability and Corporate Social Responsibility: Research on integrating sustainable practices and CSR into core business strategies.
  5. Technology and Innovation in Management: Articles exploring the role of digital transformation, AI, and emerging technologies in reshaping management practices.

This issue aims to provide valuable insights for academics, practitioners, and policymakers, fostering a deeper understanding of the challenges and opportunities in modern management. With contributions from leading researchers worldwide, the journal continues to serve as a platform for the exchange of knowledge and ideas in the field of management.

Human Resource and Marketing Management

Vol. 1 No. 1 (2024)

This issue dedicated to Human Resources (HR) and Marketing is a specialized publication that focuses on the intersection of people management and market strategies. It typically features a wide range of articles, research studies, case analyses, and expert commentaries that explore the latest trends, theories, and practices in both fields.

Human Resources Content: Such as talent acquisition, employee engagement, organizational development, performance management, leadership, diversity and inclusion, and employee relations. It often includes empirical research, best practices, and innovative approaches to managing and developing human capital within organizations.

Marketing Content: The Marketing section delves into consumer behavior, branding, digital marketing, market research, advertising strategies, and the role of data analytics in shaping marketing decisions. It may also explore the impact of social media, content marketing, and customer relationship management on brand performance.