Vol. 3 No. 1 (2026): Human Research and Marketing Management

Published: 30-04-2026

Articles

  • DOI: https://doi.org/10.71266/s0wpn642
  • Do Marketing Events Matter to Capital Markets? Evidence from the Indonesian Telecommunications Industry

    Zulfikar Fauzi, Hylman Jatmiko Nur Wicaksana, Intan Tamara Febrinzky, Faisal Akbar (Author)
    8-14
    DOI: https://doi.org/10.71266/ary5wn16
  • DOI: https://doi.org/10.71266/7200vw47
  • The Effect of Content Marketing and Electronic Word of Mouth on Generation Z’s Visiting Decisions at Terasering Panyaweuyan

    Solihin, Nindi Rospiana, Muhammad Fikry Januar, Dede Ibrahim Maulana, Eko Prasetyo , Imma Ismaniar (Author)
    20-27
    DOI: https://doi.org/10.71266/r9ceam59
  • Causality of ICT Expenditure on Financial Performance in Indonesia’s Logistics and Courier Sector, 2020–2024

    Imma Ismaniar, Muhammad Fikry Januar, Dede Ibrahim Maulana, Solihin, Eko Prasetyo , Astri Julianari (Author)
    28 - 32
    DOI: https://doi.org/10.71266/xmhrce16