About the Journal

Journal of Applied Digital Business Management (JABDM) issued by the Program Studi Bisnis Digital Politeknik Mardira Indonesia. The goal of JADBM is to publish original research papers, reviews, and brief talks about the digital transformation of business, how digital technologies affect business models, and how this will affect future works. The journal will specifically welcome submissions from a wide range of academic fields and professional sectors, such as Business, Economics, Marketing Management, Strategic Management, Human Resources Management, and potentially Information Technology Management.

JADBM welcomes theoretical, empirical, critical, comparative, and case study research conducted qualitative, quantitative, or mixed methods.

Journal of Applied Digital Business Management (JADBM) is an open-access journal published twice a year (April and November).

Current Issue

Vol. 1 No. 2 (2024): Human Resource and Marketing Management

The Vol.1 No.2 of the JADBM presents a comprehensive collection of research articles, case studies, and reviews focused on contemporary issues in management and organizational practices. This edition explores a wide range of topics, including strategic management, human resource development, leadership, organizational behavior, innovation, and sustainability in business operations.

Key highlights include:

  1. Strategic Management and Business Growth: Articles addressing innovative approaches to competitive advantage and long-term business planning in dynamic markets.
  2. Leadership and Organizational Change: Insights into effective leadership strategies and frameworks for managing organizational transformation.
  3. Human Resource Management: Studies on employee engagement, talent management, and the impact of workplace culture on productivity.
  4. Sustainability and Corporate Social Responsibility: Research on integrating sustainable practices and CSR into core business strategies.
  5. Technology and Innovation in Management: Articles exploring the role of digital transformation, AI, and emerging technologies in reshaping management practices.

This issue aims to provide valuable insights for academics, practitioners, and policymakers, fostering a deeper understanding of the challenges and opportunities in modern management. With contributions from leading researchers worldwide, the journal continues to serve as a platform for the exchange of knowledge and ideas in the field of management.

Published: 2024-11-29

Articles

  • Influence of Lifestyle and Prices Regarding Purchasing Decisions at UD Putra TS Majalengka

    Wawan Yuswanto, Emi Amelia, Dea Siska Paramita (Author)
    1-7
    DOI: https://doi.org/10.71266/7jedx144
  • The Influence of Prices and Promotions on Interest in Buying Electric Bikes in Telering Jatiwangi, Jatiwangi Subdistrict, Majalengka District

    Gita Kartika Sari, Tia Aprilia Susnita, Risa Rifianti Utami (Author)
    8-12
    DOI: https://doi.org/10.71266/18k92r40
  • The Influence of Marketing Strategy and Service Quality on Customer Loyalty at Bank BJB KC Majalengka

    Tia Aprilia Susnita, Gita Kartika Sari, Tiara Rismayanti (Author)
    13-18
    DOI: https://doi.org/10.71266/fajqfv98
  • The Influence of Motivation and Work Discipline on Employee Performance at Yamaha Arista Jatiwangi

    Ade Sobariah Hasanah, Eli Dahlia, Salman Faisal (Author)
    19-23
    DOI: https://doi.org/10.71266/sk8d8q14
  • The Influence Of Implementation Relationship Marketing Toward Customer Loyalty Nissan Mlati Yogyakarta

    Muhammad Fikry Januar, Rosena Shintabella, Zulfikar Fauzi (Author)
    24-27
    DOI: https://doi.org/10.71266/nhaczm37
  • Loyal Customer Classification Using Fuzzy Logic Inference System

    Rosena Shintabella, Imma Ismaniar, Muhammad Fikry Januar, Zulfikar Fauzi (Author)
    28-32
    DOI: https://doi.org/10.71266/vrxmrn55
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