Vol. 1 No. 1 (2024): Human Resource and Marketing Management
This issue dedicated to Human Resources (HR) and Marketing is a specialized publication that focuses on the intersection of people management and market strategies. It typically features a wide range of articles, research studies, case analyses, and expert commentaries that explore the latest trends, theories, and practices in both fields.
Human Resources Content: Such as talent acquisition, employee engagement, organizational development, performance management, leadership, diversity and inclusion, and employee relations. It often includes empirical research, best practices, and innovative approaches to managing and developing human capital within organizations.
Marketing Content: The Marketing section delves into consumer behavior, branding, digital marketing, market research, advertising strategies, and the role of data analytics in shaping marketing decisions. It may also explore the impact of social media, content marketing, and customer relationship management on brand performance.
Published: 15-04-2024
Articles
-
The Effect of Leadership and Organizational Culture on Employee Performance through Job Satisfaction as Mediation at Pakuwon Sumedang General Hospital during the COVID-19 Pandemic
Annissa Noeradiana, Imma Ismaniar (Author)1-7 -
The Influence of Organizational Commitment and Job Satisfaction on Turnover Intention (Case Study at Tunas Unggul Global Interactive School Bandung)
Regina Nursabrina W P, Mochamad Anjar Albagja (Author)8-16 -
The Relationship between Customer Value with eWOM and Customer Satisfaction as an Intervening Variable for Generation Y and Generation Z Boba Drink Consumers
Betarisha Putri, Zulfikar Fauzi (Author)17-23 -
The Effect of Human Capital Management on Employee Performance with Job Satisfaction as an Intervening Variable (Case Study at the head office of PT. Perkebunan Nusantara IX Semarang)
Yuri Rizki Pratama, Berry Lesmana (Author)24-29 -
Performance Monitoring Model to Increase Employee Productivity at STMIK Mardira Indonesia
Sudiryo, A Rohendi, Dasrun Hidayat (Author)30-35 -
Impact of Viral Marketing on Boosting Brand Awareness and Shaping Consumer Brand Preferences on Social Media
Zulfikar Fauzi (Author)36-40 -
Gen-Z Consumer Behavior Towards Interest Buy E-Commerce at Majalengka
Mochammad Anjar Albagja (Author)48-55