Vol. 1 No. 2 (2024): Human Resource and Marketing Management

The Vol.1 No.2 of the JADBM presents a comprehensive collection of research articles, case studies, and reviews focused on contemporary issues in management and organizational practices. This edition explores a wide range of topics, including strategic management, human resource development, leadership, organizational behavior, innovation, and sustainability in business operations.

Key highlights include:

  1. Strategic Management and Business Growth: Articles addressing innovative approaches to competitive advantage and long-term business planning in dynamic markets.
  2. Leadership and Organizational Change: Insights into effective leadership strategies and frameworks for managing organizational transformation.
  3. Human Resource Management: Studies on employee engagement, talent management, and the impact of workplace culture on productivity.
  4. Sustainability and Corporate Social Responsibility: Research on integrating sustainable practices and CSR into core business strategies.
  5. Technology and Innovation in Management: Articles exploring the role of digital transformation, AI, and emerging technologies in reshaping management practices.

This issue aims to provide valuable insights for academics, practitioners, and policymakers, fostering a deeper understanding of the challenges and opportunities in modern management. With contributions from leading researchers worldwide, the journal continues to serve as a platform for the exchange of knowledge and ideas in the field of management.

Published: 29-11-2024

Articles

  • Influence of Lifestyle and Prices Regarding Purchasing Decisions at UD Putra TS Majalengka

    Wawan Yuswanto, Emi Amelia, Dea Siska Paramita (Author)
    1-7
    DOI: https://doi.org/10.71266/7jedx144

  • The Influence of Prices and Promotions on Interest in Buying Electric Bikes in Telering Jatiwangi, Jatiwangi Subdistrict, Majalengka District

    Gita Kartika Sari, Tia Aprilia Susnita, Risa Rifianti Utami (Author)
    8-12
    DOI: https://doi.org/10.71266/18k92r40

  • The Influence of Marketing Strategy and Service Quality on Customer Loyalty at Bank BJB KC Majalengka

    Tia Aprilia Susnita, Gita Kartika Sari, Tiara Rismayanti (Author)
    13-18
    DOI: https://doi.org/10.71266/fajqfv98

  • The Influence of Motivation and Work Discipline on Employee Performance at Yamaha Arista Jatiwangi

    Ade Sobariah Hasanah, Eli Dahlia, Salman Faisal (Author)
    19-23
    DOI: https://doi.org/10.71266/sk8d8q14

  • The Influence Of Implementation Relationship Marketing Toward Customer Loyalty Nissan Mlati Yogyakarta

    Muhammad Fikry Januar, Rosena Shintabella, Zulfikar Fauzi (Author)
    24-27
    DOI: https://doi.org/10.71266/nhaczm37

  • Loyal Customer Classification Using Fuzzy Logic Inference System

    Rosena Shintabella, Imma Ismaniar, Muhammad Fikry Januar, Zulfikar Fauzi (Author)
    28-32
    DOI: https://doi.org/10.71266/vrxmrn55