Journal of Applied Digital Business Management

Journal of Applied Digital Business Management (JABDM) issued by the Program Studi Bisnis Digital Politeknik Mardira Indonesia. The goal of JADBM is to publish original research papers, reviews, and brief talks about the digital transformation of business, how digital technologies affect business models, and how this will affect future works. The journal will specifically welcome submissions from a wide range of academic fields and professional sectors, such as Business, Economics, Marketing Management, Strategic Management, Human Resources Management, and potentially Information Technology Management.

JADBM welcomes theoretical, empirical, critical, comparative, and case study research conducted qualitative, quantitative, or mixed methods.

Journal of Applied Digital Business Management (JADBM) is an open-access journal published twice a year (April and November).

About the Journal

Journal of Applied Digital Business Management (JABDM) issued by the Program Studi Bisnis Digital Politeknik Mardira Indonesia. The goal of JADBM is to publish original research papers, reviews, and brief talks about the digital transformation of business, how digital technologies affect business models, and how this will affect future works. The journal will specifically welcome submissions from a wide range of academic fields and professional sectors, such as Business, Economics, Marketing Management, Strategic Management, Human Resources Management, and potentially Information Technology Management.

JADBM welcomes theoretical, empirical, critical, comparative, and case study research conducted qualitative, quantitative, or mixed methods.

Journal of Applied Digital Business Management (JADBM) is an open-access journal published twice a year (April and November).

Current Issue

Vol. 3 No. 1 (2026): Human Research and Marketing Management

Published: 30-04-2026

Articles

  • DOI: https://doi.org/10.71266/s0wpn642
  • Do Marketing Events Matter to Capital Markets? Evidence from the Indonesian Telecommunications Industry

    Zulfikar Fauzi, Hylman Jatmiko Nur Wicaksana, Intan Tamara Febrinzky, Faisal Akbar (Author)
    8-14
    DOI: https://doi.org/10.71266/ary5wn16
  • DOI: https://doi.org/10.71266/7200vw47
  • The Effect of Content Marketing and Electronic Word of Mouth on Generation Z’s Visiting Decisions at Terasering Panyaweuyan

    Solihin, Nindi Rospiana, Muhammad Fikry Januar, Dede Ibrahim Maulana, Eko Prasetyo , Imma Ismaniar (Author)
    20-27
    DOI: https://doi.org/10.71266/r9ceam59
  • Causality of ICT Expenditure on Financial Performance in Indonesia’s Logistics and Courier Sector, 2020–2024

    Imma Ismaniar, Muhammad Fikry Januar, Dede Ibrahim Maulana, Solihin, Eko Prasetyo , Astri Julianari (Author)
    28 - 32
    DOI: https://doi.org/10.71266/xmhrce16
View All Issues